Domain publishers and online marketers alike face a daily battle for traffic, conversions and maximum monetization.

It's not easy keeping up with the latest tips and best practices for fighting and winning these daily battles.  That's why we assembled a diverse, highly respected roster of speakers and panelists to share their expertise at our recent DOMAINfest Global 2012 conference.

We are happy to give everyone a chance to learn from our expert speakers by making their PowerPoint slides available for download on this page.

Simply scroll through our Agenda below to find topics and speakers of interest. Download the presentation files and then follow along as you watch and listen to the respective session video available on our Session Videos page.

Tuesday Jan 31
9:30am – 10:30am	Workshop: Everything You Need to Know About New TLDs Expert Panelists: Mason Cole Bio - @mcolepdx Ken Hansen Bio - @gTLDNews - Presentation File (2mb PDF) Juan Diego Calle Bio - @dotco - Presentation File (500Kb PDF) Michele Jourdan Bio Moderator: Todd Greene Bio ICANN's application process for new Top Level Domains opens on January 12, 2012. What type of branded and generic TLDs can we expect to see launched in 2012? For online marketers, will new generic TLDs offer opportunities or headaches? For domain investors, will new generic TLDs provide a fresh source of direct navigation traffic to monetize? Will consumers embrace the new TLDs or be confused and remain loyal to old, familiar TLDs? Our panel of experts will cover all the angles.
11:15am – 12:15pm	Presentation: Internet Vital Signs Presenter: Eli Goodman Bio - @LosBuenos - Presentation File (2.4Mb PDF) Eli will share helpful statistical insights with respect to the latest online user and advertising trends. Mobile and social media trends will be an important part of his presentation. The content of this session will help you anticipate and plan for the impact of online trends for your business.
2:00pm – 3:00pm	Panel: Mobile and Local Opportunities for Publishers and Advertisers Expert Panelists: Eli Portnoy Bio - @eportnoy Bryson Meunier Bio - @brysonmeunier - Presentation File (1.7Mb PDF) Greg Sterling Bio - @gsterling - Presentation File (5.0Mb PDF) Moderator: Debra Domeyer Bio Is mobile technology and local advertising a match made in heaven? Sometimes yes, sometimes no. Our panel of experts will discuss the latest user and advertiser trends. You’ll learn which categories are hot, plus how to design and execute mobile advertising campaigns for the local market, including paid search, display, affiliate coupons and more.
3:30pm – 4:30pm	Panel: Affiliate Lead Generation Best Practices Expert Panelists: Brook Schaaf Bio - @brookschaaf - Presentation File (3.7Mb PDF) - www.schaafpc.com Jay Weintraub Bio - @jayweintraub - Presentation File (65Kb PDF) Peter Hamilton Bio - @peterhamilton - Presentation File (1.4Mb PDF) Eoin Matthews Bio - Presentation File (1.3Mb PDF) Moderator: James Keating Bio - @jameskeating For publishers, our expert panelists will discuss how to select an affiliate network or advertiser affiliate program. They will also share tips and tools on how to set-up tests, track performance and maximize monetization. For advertisers, our experts will discuss how to create compelling offer campaigns, including how to design an offer, how to find quality traffic, and how to use the latest conversion rate optimization techniques.
Wednesday Feb 1
09:30am – 10:30am	Workshop: Analyzing Keywords to Find Revenue Opportunities Presenter: Bill Hunt Bio - @billhunt - Presentation File (5.4Mb PDF) Are you using updated keyword research and modeling techniques to compensate for the latest ways Google, Bing and Yahoo are influencing search keywords? Get yourself up-to-date and get better results. You will also learn about tactics and tools for collecting and analyzing data from search, social and traditional media.
11:00am – 12:15pm	Panel: Advanced PPC Best Practices and Campaign Management Tools Expert Panelists: Joanna Lord Bio - @joannalord - Presentation File (3.2Mb PDF) Jeff Ferguson Bio - @countxero - Presentation File (5.9Mb PDF) David Rodnitzky Bio - @rodnitzky - Presentation File (2.8Mb PDF) Moderator: Dwayne Walker Bio How would you like to double your conversions, lower your costs and save yourself time doing so? Attend this session to learn advanced techniques for designing PPC tests, analyzing results and optimizing your bid strategies. You’ll also learn about the latest tools for managing multiple campaigns across multiple websites. And rumor has it that our panelists may even hand out tips on how to find and use hidden Google reporting tools.
2:00pm – 3:00pm	Presentation: Landing Page Optimization Best Practices and Conversion Tools Presenter: Tim Ash Bio - @tim_ash - Presentation File (11.3Mb PDF) Are you losing conversions as a result of poor landing page content and flow? Our expert speaker will walk through a variety of real-life examples highlighting specific landing page adjustments that dramatically improved conversions. He will also share insights on free and paid tools that can help you identify - and fix - your conversion issues.
5:00pm – 5:45pm	Presentation: Public Policies Impacting Domain Investors Presenter: Phil Corwin Bio - Presentation File (1.3Mb PDF) Phil will discuss the status and implications of important legislative issues, including SOPA, PIPA and the first proposed amendments to the Anticybersquatting Consumer Protection Act since its enactment in the late 1990s. He will also provide an update on Congressional hearings involving ICANN's new gTLD program. Finally, Phil will discuss the continuing use - and abuse - of domain seizures as a key means of IP and criminal law enforcement. ICA board members Todd Greene (General Counsel, Oversee.net) and Jeremiah Johnston (General Counsel, Sedo.com) will be on stage to join Phil during audience Q&A.
Thursday Feb 2
09:30am – 10:30am	Workshop: Domain Valuation Techniques for Buying and Selling Expert Panelists: Paul Nicks Bio - Presentation File (1.0Mb PDF) Liesbeth 'Lissi' Mack-de Boer Bio - Presentation File (700Kb PDF) Ken Taylor Bio Moderator: Lisa Box Bio Some people assign value to a domain by looking at a wide range of historical metrics. Others look at the value of future branding plus SEM/SEO advantages that the domain offers. Is there a right or wrong way to value domains? Our panel of experts will discuss various valuation techniques and will walk through specific examples. They will also share thoughts on buying and selling strategies and opportunities for 2012, including the growing trend of buying and selling developed websites.
11:00am – 12:15pm	Keynote Fireside Chat Keynoter: Biz Stone Bio Co-Founder of Twitter - @biz Moderator: Scott Morrow Bio Co-CEO, Oversee.net - @smorrow During this 60 minute fireside chat, Biz will share entertaining stories on how Twitter got started and how he sees social media evolving into the future. In addition, he’ll speak about the lessons he learned at Twitter with respect to building a healthy corporate culture, and why he thinks marketing success for any business will soon depend heavily on how well they demonstrate social responsibility. Attend this keynote fireside chat to get the inside scoop on the future of social media, and to hear Biz describe his vision for how the web will evolve. It will definitely be enlightening.
2:00pm – 3:30pm	Panel: SEO Tips and Best Practices for 2012 Expert Panelists: Andy Atkins-Krueger Bio - @andyatkinskruge - Presentation File (9.9Mb PDF) Danny Sullivan Bio - @dannysullivan - SearchEngineLand-Periodic-Table-of-SEO.pdf Bruce Clay Bio - @bruceclayinc - Presentation File (2.2Mb PDF) Moderator: Scott Morrow Bio - @smorrow Our highly respected panel of SEO experts will discuss the growing importance of content quality and website information architecture in maximizing search engine rankings. Their insights on the latest SEO techniques and tools will provide a big boost to your 2012 SEO efforts.