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Webfest Global 2013
Fairmont Miramar Hotel - Santa Monica, California
Tuesday Feb 5 - Thursday Feb 7, 2013

The agenda this year provided valuable content in the following areas.
  • Domain buying/selling, new gTLDs, domain development, alternative monetization and more.
  • SEO, SEM, affiliate marketing, conversion tips, content strategies and more.
  • Mobile search, mobile design best practices, mobile monetization and more.
Scroll down for details on session topics and speakers.  



Monday Feb 4th
 
2:00pm – 9:00pm Conference Registration Desk Open (Hotel Lobby)
12:00pm – 4:30pm Exhibitor Set-up in Exhibit Hall (Wedgewood Ballroom)

Tuesday Feb 5th
 
7:00am – 7:00pm Conference Registration Desk Open (Hotel Lobby)
7:30am – 9:00am Breakfast (Wilshire Room)
Sponsored by NetApp.com
8:00am – 6:00pm Exhibit Hall Open (Wedgewood Ballroom)
9:00am – 9:45am Speed Networking Activity (Starlight Ballroom)
Bring lots of business cards and a pen. Plus your running shoes. We'll hook you up.
9:45am – 10:15am Coffee Break in Exhibit Hall
10:30am – 11:15am Welcome Remarks (Starlight Ballroom)
Dwayne Walker VP & GM Internet Monetization, Oversee.net
Debra Domeyer CEO, Oversee.net
11:15am – 12:15pm Panel: New gTLDs and IDN gTLDs - How to Predict Winners and Losers (Starlight Ballroom)
Expert Panelists: Dan Schindler, Andrew Snow, Tim Switzer, Philip Corwin
Moderator: Mason Cole
New gTLDs and IDN gTLDs represent either a big risk or a big opportunity for domain investors and brand marketers. Our expert panelists will discuss various strategies that new gTLD registries will deploy to try winning over consumers and businesses. They will also discuss what factors you should be monitoring to determine which gTLDs will be winners versus losers. Q&A to follow the panel discussion.
12:15pm – 1:30pm Lunch Under the Fig Tree
Sponsored by Hogan Lovells US LLP
2:00pm – 3:00pm Panel: Domain Monetization Options Beyond Parking (Starlight Ballroom)
Sponsored by ParkLogic
Expert Panelists: Braden Pollock, Zappy Zapolin, Jay Chapman, Lavin Punjabi, Michael Gilmour
Moderator: Joerg Schnermann
If the trendline for your parking revenues is below expectations, perhaps you should investigate alternative forms of monetization for certain domains. This panel will discuss recent alternative monetization strategies that have shown promise for publishers willing to take the risk by investing some time and money. Q&A to follow.
3:00pm – 3:30pm Coffee & Snack Break in Exhibit Hall (Wedgewood Ballroom)
3:30pm – 4:30pm Workshop: How to Negotiate a Fair Price for a Domain (Starlight Ballroom)
Expert Panelists: Andrew Rosener, Paul Nicks, Morgan Linton
Moderator: Brad Wilkinson
Whether you are a buyer or a seller, it's not easy calculating a fair price for a domain. Our panelists will discuss objective and subjective approaches for assessing the value of a domain name. They will also discuss how new gTLDs will impact the value of traditional TLD domains, and how to assess the value of new gTLDs that make an early appearance in the domain aftermarket in 2013. The moderator will ensure that the audience is allowed time for lots of questions.
4:30pm – 6:00pm Coffee & Snack Break in Exhibit Hall (Wedgewood Ballroom)
7:00pm – 10:00pm Opening Night Dinner Networking Reception
Our opening night dinner reception will be held at two adjacent, inter-connected restaurants located in Santa Monica Place, which is an upscale open-air mall on the south end of the Santa Monica 3rd Street Promenade, just 4 blocks from the Fairmont Hotel. Both restaurants, La Sandia and Zengo, are reserved exclusively for this event. Attendees will be treated to Mexican/Asian fusion cuisine from renowned chef Richard Sandoval.

Wednesday Feb 6th
 
7:00am – 6:00pm Conference Registration Desk Open (Hotel Lobby)
7:30am – 9:00am Breakfast (Wilshire Room)
Sponsored by Bank of America Merrill Lynch
8:00am – 6:00pm Exhibit Hall Open (Wedgewood Ballroom)
09:30am – 10:30am Panel: SEO Keywords, Content and Links (Starlight Ballroom)
Sponsored by: Willenken Wilson Loh and Delgado LLP
Experts: Danny Sullivan, Joanna Lord, Christian Neeser, Aaron Shear
Moderator: James Keating
Are you utilizing the latest and greatest SEO best practices? Attend this session for a fast, deep dive into the strategies you'll need to avoid being bitten by the Panda and the Penguin. And if you've already been bitten, you'll learn how to heal the wounds.
10:30am – 11:00am Coffee Break in Exhibit Hall (Wedgewood Ballroom)
11:00am – 12:00pm Keynote Fireside Chat (Starlight Ballroom)
Keynoter: Kim Kardashian Entrepreneur
Moderator: Debra Domeyer CEO, Oversee.net
Each year we have delivered a keynoter who possesses an impressive track record of entrepreneurial success. This year is no different. Just as in past years, you’ll be impressed and entertained by our keynote fireside chat. Kim will share stories about the challenges and strategies involved in building her brand and her empire via mainstream, social and mobile media.
12:15pm – 1:30pm Lunch Under The Fig Tree
2:00pm – 3:00pm Panel: PPC, Retargeting, Affiliate, Social(Starlight Ballroom)
Experts: Jay Weintraub, Peter Hamilton, Merry Morud, Adam Epstein
Moderator: Raj Beri
This session will provide you with the pros and cons of acquiring traffic via each of these channels. You will also learn about the latest tips, techniques and tools for getting the best performance out of your investment in each channel. Q&A to follow.
3:00pm – 4:00pm Coffee & Snack Break in Exhibit Hall (Wedgewood Ballroom)
4:00pm – 5:30pm Moniker Live Premium Domain Name Auction (Starlight Ballroom)
Domain names in the live and extended auction catalogs will be hand-selected based on their ability to offer individuals, start-ups and corporations significant online traffic and branding opportunities. Strong domain names are strategic assets that build value and enhance market presence. Click to view domain auction details and for the link to submit domains for possible inclusion in these auctions. Cocktails and appetizers served.
8:00pm – 11:00pm Dinner & Drinks Under the Space Shuttle Endeavour
Sponsored by .NET – Powered by Verisign
First launched in May 1992, Endeavour successfully completed 25 missions into space, traveling nearly 123 million miles. Webfest Global conference attendees will enjoy the rare opportunity of literally having dinner and cocktails directly under this amazing vehicle. The Pavilion will also feature exhibits, images and videos that offer unique insights into the incredible science, missions and crews that made Endeavour so successful.Former NASA Astronaut Garrett Reisman will make a special appearance to share stories, answer questions and show souvenirs from past missions.

Thursday Feb 7th
 
7:00am – 6:00pm Conference Registration Desk Open (Hotel Lobby)
7:30am – 9:00am Breakfast (Wilshire Room)
Sponsored by Bingham McCutchen LLP
8:00am – 6:00pm Exhibit Hall Open (Wedgewood Ballroom)
09:30am – 10:30am Workshop: Rapid-fire Live Landing Page Critiques (Starlight Ballroom)
Presenter: Tim Ash
Be honest... your website stinks. But how bad is it? Submit your landing page URL ahead of time and conversion rate optimization expert Tim Ash will give you some quick and actionable tips to immediately improve performance. You'll laugh, you'll cry, you'll learn a lot. Guaranteed to be an educational and entertaining session - you don't want to miss it.
10:30am – 11:00am Coffee Break in Exhibit Hall
11:00am – 12:15pm Panel: Engaging and Converting Mobile Users (Starlight Ballroom)
Experts: Greg Sterling, Will Hsu, Bardia Dejban
Moderator: Min Chan
Our panelists will discuss user experience design and conversion best practices for native apps, web apps and responsive sites. They will also discuss different mobile user monetization models. You’ll walk away with great tips on how to improve the way you engage, retain and convert mobile and tablet users. Bring lots of questions.
12:15pm – 1:30pm Lunch Under The Fig Tree
2:00pm – 3:00pm Presentation: Mobile Advertising Trends (Starlight Ballroom)
Speaker: Henry Tam
Which verticals are currently seeing the best returns for their mobile advertising spend? Will new verticals emerge as winners in the future? How does a successful mobile ad differ in content, design and placement from its corresponding web ad? What role does contextual data have in mobile advertising? Our experts will provide you with the insights you need to optimize your mobile advertising strategies. Q&A to follow.
3:00pm – 3:30pm Coffee Break in Exhibit Hall (Wedgewood Ballroom)
3:30pm – 4:30pm Panel:  Acquiring Mobile Users on a Restricted Budget (Starlight Ballroom)
Experts: Cindy Krum, Gary Rudolph, Bryson Meunier
Moderator: Gene Chuang
Our panel will offer a variety of tips and best practices that should help you acquire mobile users on a restricted budget, including mobile SEO tactics, how to use social media, how and when to incorporate gaming elements in your app, how to get found by specialized mobile apps, and how to execute successful viral strategies. Q&A to follow.
4:30pm – 5:00pm Coffee Break in Exhibit Hall (Wedgewood Ballroom)
5:00pm – 6:00pm PITCHfest Contest (Starlight Ballroom)
Judges: John Morris, Scott Jarus, Allen Morgan, Will Hsu, Ben Kuo
Moderator: Aaron Kvitek
Up to 10 entrepreneurs will be given 3 minutes each to present their innovative idea to our audience of over 600 internet professionals. This will be a rapid fire contest that will test each presenter’s ability to communicate their idea in a quick, clear and compelling manner. Be sure to take good notes because the audience will vote via text messaging for the People’s Choice Winner while we add up the scores from our panel of Angel Investor judges. Will the audience select the same winner as the judges? Don’t miss this chance to hear some truly innovative ideas. You might discover an excellent investment or partnership opportunity. Click here for official rules and to submit your idea for PITCHfest.
6:30pm – 8:00pm "Women In Domaining" Reception (Catalina Bungalow)
This is a cocktail and appetizer reception for the women attending Webfest Global. A great way to network before boarding the last bus to DomainSponsor's Farewell Dinner Party. For more information click here.
8:00pm – 1:00am Magic Castle Farewell Dinner Party brought to you by DomainSponsor
DomainSponsor has reserved the entire Magic Castle nightclub for its Webfest Global farewell dinner and networking party. Built in 1908, the Magic Castle is a very large, historic Victorian manor located in Hollywood with winding staircases and special rooms that have acted as a showplace for some of the world’s greatest magicians. Since the Magic Castle is a private club, this is a rare chance for Webfest Global attendees to gain entrance. It will be great fun to witness multiple magical performances up close and personal throughout the evening. Attendees are encouraged to mingle with the strolling magicians and ask questions.

Friday Feb 8th
 
7:30am – 10:00am Breakfast (Wilshire Room)
10:00am – 2:00pm Exhibit Hall Breakdown


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